What does your branding say about your business?

First impressions count. From your business name and logo, to your packaging or what you share online, it all speaks volumes about who you are as a business to current and potential customers.

If you’re just starting out or are considering a refresh, here are some questions to get you started:

• Who is your target market? What appeals to them?

• What is your message? What will you say in your marketing materials or general day-to-day communication with customers?

• What makes you stand out from the competition? What do you do differently?

• What is your tone of voice? Are you personable, light-hearted, corporate, professional?

• What are your values as a business? Do you champion your dedication to sustainability or customer service, for example?

Source: Federation of Small Businesses